About Harsh Mundada
Founder, operator, and builder. Learning ecommerce from someone who is actively building.
Founder & Director, Vilican Technologies · Co-Founder, SellerSchool
Harsh Mundada
ex-Barclays · ex-ZS · PICT Engineer
I'm a founder and operator building ecommerce-first D2C brands in India. After completing my engineering degree from PICT, I spent two years in the corporate world — at ZS as a Business Operations Associate, and at Barclays as a Business Analyst — where I built strong foundations in analytics, structured problem-solving, and operational execution.
In January 2024, I left corporate life to build Vilican Technologies, where I run two brands: Artifax and WaterLabs. I'm hands-on across every dimension — product research, sourcing, Amazon, Flipkart, D2C, warehousing, branding, and performance marketing.
At SellerSchool, I don't teach theory. I share the exact frameworks, tools, and decisions I use every day to run and grow my brands.
My Approach:
"Learn ecommerce from someone who is actively building and selling — not just teaching theory."
My Journey
B.E. Electronics & Telecommunications — PICT
2017 – 2021Completed Bachelor of Engineering at Pune Institute of Computer Technology (PICT). Built a strong analytical and technical foundation.
Team Member — PICT Robotics (ABU Robocon)
Aug 2018 – Sep 2019Part of the competitive robotics team for ABU Robocon. Developed problem-solving, teamwork, and execution skills under pressure.
Business Operations Associate — ZS
Aug 2021 – Nov 2022Worked on business operations, tools, structured problem-solving, analytics, and professional execution in a global consulting environment.
Business Analyst — Barclays
Nov 2022 – Jan 2024Data analysis, Excel-driven business analysis, structured decision-making, and analytical problem-solving at a global financial institution.
Director — Vilican Technologies Pvt Ltd
Jan 2024 – PresentBuilding ecommerce-first D2C brands from product research to customer engagement. Hands-on with product development, sourcing, Amazon, Flipkart, D2C, operations, warehousing, branding, and growth.
Areas of Expertise
Real, hands-on experience in every aspect of ecommerce
Product Research & Development
Identifying winning products, validating market demand, and building product-market fit.
Amazon & Flipkart Mastery
Listing optimization, catalog management, advertising, and scaling on India's largest marketplaces.
D2C & Shopify Growth
Building direct-to-consumer brands, email marketing, and customer acquisition strategies.
Performance Marketing
Facebook, Instagram, and Google ads. Building profitable ad campaigns with real ROI.
Sourcing & Operations
Finding reliable suppliers, negotiating contracts, warehouse management, and fulfillment.
Scaling Systems
Building teams, creating SOPs, financial management, and scaling from ₹0 to ₹100L+ monthly revenue.
Brands I've Built
Real consumer brands, real sales, real operations
Artifax
Consumer Electronics & Fans
Handheld fans, desk fans, mobile charging accessories, and digital signage solutions. Sold across Amazon, Flipkart, D2C, and international channels.
Channels:
WaterLabs
Water Filtration & Appliance Protection
Washing machine filters and water filtration accessories. Focused on solving hard water problems and protecting household appliances.
Channels:
Why I Started SellerSchool
I started SellerSchool because I was frustrated. I kept meeting aspiring sellers who were stuck in analysis paralysis, consuming endless content but never taking action. They watched YouTube videos, read blog posts, and scrolled through Instagram—but they still didn't know where to start.
Most ecommerce courses teach theory. They show you generic frameworks that don't work in the Indian market. They're taught by people who sold courses 5 years ago, not by people actively building.
I wanted to create something different. A cohort-based program where real sellers learn from a real founder. Where you get live mentorship, real templates, and practical frameworks that actually work on Amazon, Flipkart, and Shopify.
SellerSchool is my way of giving back to the community and helping the next generation of ecommerce entrepreneurs build serious, profitable businesses.
My Approach to Mentorship
Practical Over Theoretical
I teach what works in practice, not what looks good in theory. Every framework, template, and strategy has been tested in my own businesses.
Action-Oriented
We don't just talk about ecommerce. You build your business during the cohort. By the end of 5 Sundays, you'll have a launch-ready plan.
No Fluff, No Hype
No fake scarcity, no countdown timers, no "limited time offers." Just real education from someone who cares about your success.
Real-Time Feedback
During live sessions, you get real-time feedback on your ideas, listings, ads, and strategies. Not generic pre-recorded videos.
Long-Term Support
The cohort ends after 5 Sundays, but the community support continues. You'll have access to the WhatsApp group and me for ongoing guidance.
Honest About Challenges
I won't promise you ₹1 crore in 3 months. I'll teach you the real challenges, the real timelines, and the real work required to build a profitable business.